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Arthur Guinness
Label from a Guinness
Bottle
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GUINNESS &
Its Success Story
Guinness
is a black beer, known as "stout", renowned for its distinctive
malty flavour and smooth creamy head. From its humble beginnings over
200 years ago, the Guinness brewery site at St James's Gate now sprawls
across 65 acres. It is the largest brewery in Europe and exports beers
to more than 120 countries throughout the world.
It all started in
1759 when 34-year-old Arthur Guinness signed a 9000-year lease at an annual
rent of £45 to take over St James's Gate Brewery which had lain
vacant for 10 years. At that time the brewing industry was at a low ebb
and in rural Ireland beer was virtually unknown. Guinness started brewing
ale, but was also aware of an ale called 'porter' which was quite famous
in the London market where it was produced. Guinness then decided to stop
making ales and developed his own recipe for porter (now called 'stout').
So successful was the switch that he made his first export shipment in
1769 and as they say it 'the rest was history'.
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